C3PR Social Media Campaign Increases Engagement 35X, Followers by 24% for Board Diversity Advocacy Client Thirty Percent Coalition

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Sunnyvale, CA – June 24, 2021 – A recently published case study by PR and marketing agency C3PR about its social media partnership with the Thirty Percent Coalition revealed impressive results from the past year:  

  • More than 300 new followers across Twitter and LinkedIn
  • Total average engagement rate of 8% (compared to .04% at beginning of campaign)
  • Twitter engagement rate is 35 times higher than the nonprofit industry average of .055%
  • LinkedIn engagement rate is nearly 3 times higher than the platform’s standard of 2%
  • Social content was shared and interacted with more than 2,000 times

A client since 2014, the Thirty Percent Coalition is a nonprofit organization that advocates for diversity in US corporate boardrooms. The case study summarizes how C3PR positions the Coalition as an influential organization in the corporate governance space.

“C3PR is doing an amazing job with the Coalition’s social media. They’ve positioned us as an influential resource on corporate board diversity. And they’ve worked strategically to spread awareness about our mission. Because they take such good care of social media, I have more time to focus on our initiatives and members. I trust C3PR to represent the Coalition. We make a great team,” said Coalition Executive Director Charlotte Laurent-Ottomane.

Encouraged by national news that US corporate board diversity continues to increase, C3PR will continue to promote the Thirty Percent Coalition as a pioneer in advancing gender and racial diversity in the boardroom. Read case study.

About C3PR

C3PR is a public relations and marketing agency that helps clients tell their story to the audiences they want to influence and motivate. The agency offers a wide range of PR and marketing services, including social media, public relations, content creation and marketing, advertising, and website development. Clients represent multiple industries and range from startups to industry leaders. More information is available at www.c3pr.com.