Last night’s firecrackers alerted us that the 2022 Lunar New Year’s Celebration has come to an end. On February 1, we ushered in the Year of the Tiger. People born in the Year of the Tiger are brave, competitive, and confident. C3PR PR & Marketing Director Vanessa Bradford is our Tiger and has all those qualities. …
While many companies talk about diversity, equity and inclusion, recruiting and hiring practices for people of color in management occupations are progressing at an unimpressive pace. According to the U.S. Bureau of Labor Statistics, the makeup of public relations managers in the U.S. is predominantly white (91%) with only 4.3% represented by African Americans, 2.3% Asian Americans …
How to retain people of color and build a diverse leadership Read More »
As PR pros, it’s our job to promote our clients or employers. Published articles that include links back to their websites are SEO gold. That said, should we ever insist a journalist include a backlink in an article? Digiday Reporter Lara O’Reilly (@larakiara) recently tweeted about a PR pro who refused to let her interview …
Is it OK to ask reporters to include backlinks in articles? Read More »
My article, “What’s up with Peter Shankman?” was published this month in PR Daily. There’s lots of good marketing advice in the article that will pop up in future blogs. But before we get into the business side of Peter, I want you to see his personal side. Most of us in PR know Peter …
In his recent blog Back to the office with a new secret weapon, Michael Smart talks about how working from home taught us to block out distractions. “You re-learned math and taught it to your children and also managed to keep up with work. You made it through Zoom meetings in a tiny apartment with …
Tame your digital monsters with these distraction-blocking tips Read More »
Are you ready to welcome employees back to your facility? In addition to meeting requirements for their physical safety, it’s important to consider their mental well-being. Why? Because happy employees improve organizational performance. In 2016, The Myers-Briggs Company began a multiyear effort to examine the potential impact on organizations of well-being at work. They included …
Workplace Well-Being Improves Organizational Performance Read More »
The URL is the unit of currency on the internet. Every keyword is a competition and every webpage is a competitor.[1] Quite the epiphany, right? SEO (search engine optimization) isn’t just about sprinkling keywords everywhere. While that can be important, good strategy dives deeper. Here are the benefits of SEO for your business: Higher rankings: …
Increase Website Traffic with These 5 SEO Strategies Read More »
If you think of networking as something you do to build your business, you’re only half right. While your contacts can be an important source of leads, networking must go deeper than that. Because inevitably, one day you’ll face a crisis and need advice. When that day comes, you’ll be grateful you nurtured your network.
